About

The One Club Denver Chapter is a volunteer-run nonprofit that produces programs and events to support the Colorado creative community. Due to COVID, all in-person events were canceled. The majority of the revenue The One Club Denver receives comes from these in-person events via sponsorships and ticket sales.

Goal

With the majority of the revenue streams dried up, The One Club Denver needed a way to continue its mission while also bringing in enough revenue to cover its yearly expenses.

Strategy

The One Club Denver board created an ongoing virtual event speaker series, The Fireside Chat, featuring high-profile creatives from across the nation that is typically unattainable for in-person events due to budget and scheduling challenges. Each fireside chat would feature a select number of sponsors to ensure prominent exposure and event registration would be donation-based to allow attendees to pay what they could afford. To further the club’s brand of inspiring and supporting the creative community, each chat was recorded and published in full for all to enjoy.

Outcome

The first Fireside Chat Series kicked off on February 19, 2021, with speaker Sarah Thompson, Global CEO of Droga5, a global advertising agency, and was well received by the community. To date, there have been four chats and has featured numerous powerhouse creatives. The series has met or exceeded all sponsorship, ticket sales, and attendance goals. The chapter has had a reliable stream of revenue and has been able to maintain engagement with its members.

My Role

• Created project plan including budget and timeline
• Created project tasks on chapter’s Trello workspace
• Researched and managed event logistics on Zoom Webinar
  • Team, Panelists, and Attendee Management
  • Practice Sessions
  • Run of Show
  • Technical Support
• Setup and Managed Ticket Registration on Eventbrite
• Managed Sponsors
  • Helped source, manage and track all sponsors and benefits
• Ran Event Marketing
  • Event Graphics Support
    • Graphics were designed by agency, Fortnight Collective, I resized, updated, and created new graphics based on their template
  • Created branded and direct emails
  • Members Outreach and Communication
  • Social Media Support
    • Managed Posting Calendar
    • Created Posts
• Prepared Post Event Analytics and Reports
• Created YouTube Channel to host full length recorded chats
  • Videos created by Brian Denison

Video of all the chats can be found on the club’s YouTube Channel.