About

In July of 2017, The Art Directors Club of Denver (ADCD) originally formed in 1955, had just become the first chapter of The One Club For Creativity, the new global not-for-profit organization formed out of the recent merger of the Art Directors Club and The One Club headquartered in NY. The majority of the club’s members were supportive of the move but a few had expressed concern about losing the traditional local flair that the ADCD championed.

Strategy

Inspired by ADCD’s historical archives of printed communications and the Graphic Directions newsletter from the 1960’s, I created an updated version of the newsletter as a way to connect new and old members as well as to address any concerns about the direction of the new chapter. Invoking the traditional communications of the past, a printed communication was chosen to cut through the digital clutter of today’s world.

Outcome

The first edition newsletter included an article from past ADCD president Ken Wilmot, that was originally published in the December 1964 issue of Graphic Directions, which discussed the debate of a national organization versus the local chapter. The One Club For Creativity CEO Kevin Swanepoel, wrote an article that discussed the continued importance of local chapters. Also featured in this edition were the top winners of the recent annual award show, a prestigious event of the ADCD.

The design and layout was reminiscent of past Graphic Directions issues with the blending of old and new serving as a metaphor for the new chapter’s guiding principles.

Credits:  Editor in Chief and Designer: Lindsay Buemi | Art Director: Anne Redureau | Copywriter: Veronika Sprinkel | Printing: Tewell Warren Printing | Paper: Cover 80# Neenah  Sunflower Sundance and International Paper 100# Accent Opaque Smooth

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